Twitter Professional Account is a new type of account launched by Twitter for creators, businessmen, and other professionals for the purpose of growing their social media presence. If you are willing to grow your business on Twitter, you can switch from Basic Twitter account to Twitter business account in just few steps. Before we continue to the steps, let's understand What is Twitter professional account and what kind of features it offers?
What is Twitter Professional Account?
Twitter professional account or Twitter business account is a type of account added to Twitter recently with extra features for businessmen and creators. It gives you better profile customization allowing you to add business description, business category, location info and website link. Also, you will get exclusive features in Twitter advertising network for campaign creation and audience targeting.
Twitter Professional Account works just like any other Twitter account. But, you will get a limit of 280 characters to post tweets and also an option to pin specific tweets to the top of your feed. Pinned tweets are mostly used for promotional offers or lead generation by businesses.
Why do you need a Twitter Professional Account?
With over 330 million accounts and 270 million daily active users, there is no question remains to ask why do you need Twitter Professional Account. This large audience base is a gold mine for business, professionals and creators to build a strong online community or brand followers. It also creates a window for influencers to earn revenue and get sponsors if they have a huge Twitter following.
Besides a large active audience, there are few other important benefits that will let you create Twitter professional account.
5 Benefits for Creating a Twitter Professional Account
1. Building a Brand
Twitter is known as authorized place for all big brands you know. If you want your business to have a brand value in the market, you definitely have to work on Twitter business account. You can connect with your audience as well as other business for promotions, collaborations, and business expansion purpose.
2. Credibility
Nobody trusts an unverified business or professionals. If your Twitter audience don't trust you, they will never do a business with you. Twitter knew this, that's why it has verified account option for professional accounts on Twitter. You can verify your account on Twitter to get a blue tick badge on your account. This blue tick is a symbol of credibility and trust for your audience.
3. Stronger Connection
Tweeting on Twitter is very easy due to the limitation of 280 characters. This is the reason you can update your feed at lighting fast speed. The more updates your Twitter audience get from your side, The stronger the connection becomes between you and your audience.
4. Discoverability
Twitter business accounts are public accounts, they are visible to Google search and other search engines. This will increase your online discoverability and someone searching for you can easily reach to you by just one Google search.
5. Advertising
The most important feature of Twitter Professional Accounts that businesses likes is Twitter Advertising Network. Just like all other popular social media platforms, Twitter also provides tools for ad creation and marketing campaigns. You can spread your voice to millions of people with one ad at minimum cost.
Tip : Twitter Professional Account is pretty new and there are more things Twitter may bring in for business account holders. If you haven't switched to Twitter professional account, then this is the right time.
Well, hoping that you are now convinced with the features of Twitter professional account. It's time to understand the steps for creating a professional account on Twitter
Steps for Creating Professional Account on Twitter:
1. Signup for Twitter Basic Account
To get started with Twitter Professional account, you first have to sign up for basic account on Twitter. Creating a basic account is simple, you just need to fill your first name, last name, email ID and create a strong password.
- Open your browser and go to twitter.com
- Hit on the Sign-up blue button to register a new account on Twitter.
- Fill in your basic details First name, Last name, date of birth, gender, email ID in the signup form.
- Create a strong password for your Twitter professional account and proceed to the next step.
- Twitter may ask you to verify your email ID by entering OTP sent to your email.
- Just for initial account setup, Twitter may want to know your interest, like topics or Twitter accounts you want to follow.
Tip : Just because you are creating this basic account for the sake of switching it to professional Twitter account, You must choose your interest and account according to your future business needs.
2. Switching to Professional Account
Now the most important part we all have been waiting for, you now need to switch your basic Twitter account to Twitter Professional account. For doing this, follow the steps below:
- Log in to your Twitter basic account.
- Go to the Profile section and click on Edit Profile button.
- Now scroll down to reach the Switch to Professional Account option.
- In the Switch to Professional Account window, you need to enter some of your business details to complete the process. This includes Business category and account type.
- Once you have filled in all the details, your next step is to enter all the other details needed for your Twitter account to look professional
3. Completing Your Twitter Professional Profile
For completing your Twitter Professional profile, you need to add business description, business location, your website link, header image and profile picture. This information not only make your Twitter account look professional, but also increase your chance to be easily discovered by your followers and search engines.
How to Grow Twitter Professional Account?
Creating a Twitter professional account is just the first step. The next step is to grow your following and generate business out of it. Although there are hundreds of ways to grow Twitter professional account, yet we list a few important ones down below:
1. Regular Tweet Updates
Twitter is known for its micro posts, which let professionals tell more in less words. You should also take the advantage of this by regular posting your tweets. You can divide a larger content in dozens of tweets. Regular posting will let you engage more audience and grow your Twitter followers for good.
2. Entertain, Educate and Engage
Twitter let you post videos, images, GIFs which can help you make your post more entertaining. You can also take the privilege of these media features to educate your audience and provide value. Finally, you should engage with your followers to know what their interests are, and let them improvise your future posts.
3. Advertise
Growing your account organically is always a better option, but due to the intense level of competition, it is becoming harder to create a prominent space for your brand or business. Almost all famous brand you know invest a big part of marketing budget in advertising on Twitter. You should also give it a try.
Twitter advertising gives you a better targeting opportunity and build a rich, engaging audience. Moreover, it is always easier to rely on automation for marketing your brand than to manually implement all this.
Wrapping Up
Twitter professional account or Twitter business account is pretty new to everyone and is constantly evolving. It might be possible that you will get tweet scheduling, audience insights, short videos, other posts types and better reporting in Twitter Professional accounts in near future. To enjoy all the upcoming features, you must create a Twitter professional account and stay connected with Twitter.
For the sake of this tutorial on creating a Twitter Professional Account, I should rest my words here and let you leave your comments and reviews down below.
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